Use Google Analytics to Understand your Users Behaviour
USER BEHAVIOR & USER METRICS WITH GOOGLE ANALYTICS
It’s imperative that business owners measure and analyze how users are behaving when they visit their websites. If you want to grow your business, it’s important that you first thoroughly understand your current users and how they interact online.
Google Analytics can help you understand how users behave when they visit your website. It provides detailed data that can be extremely effective in helping you improve both your company’s presence online and the products you offer.
For best results, we recommend that you check your analytics data every 3–4 weeks.
Below you will find a few examples of the different types of metrics available.
- Audience: who are your visitors? What are their ages, gender, geographical location, and language?
- Backlinks: which external sites link to your website and how many times?
- Bounce rate: when are users leaving your site and from which pages?
- Keywords: which keywords did people use to search on Google?
- Mobile traffic behaviour: what kind of devices are your visitors using and which pages do they spend the most time on?
- Pageviews over time: how many pages are your users visiting each time they go to the site? Does this change over a certain period?
- Real-time: track your visitors live while they are using your website.
- Site search: do you have a search bar on your website? In Google Analytics you can see what kinds of things users are searching for, which can help you improve your content and design.
- Site speed: how quickly do your most important pages load?
- Track conversions: which users are being converted and where are they mainly coming from?
- Traffic sources: where are your visitors coming from? Are they being referred to your site through other sites (e.g. social networks) or are they typing the URL directly into the browser?
- Web browsers: what type of browsers do your visitors use?
Probably the most valuable data you gain from using Google Analytics is how many visitors are finding your content useful. Are they staying on each page for a significant amount of time? How many new visitors are leaving immediately?
A good rule of thumb is to keep an eye on your entrances, bounce rate, and exits.
Entrances: this is the number of times visitors enter your website from any particular page and can be anything from a blog post, to the homepage.
Bounces: this is the number of single-page visits on your website. Basically it is when a visitor entered a page and then left without navigating to any other pages.
Exits: this is the number of times a visitor exited your website from any particular page. This does not mean they weren’t navigating other pages before leaving.
Tip: if you can improve one thing every month based on the data you get from Google Analytics, your business will undoubtedly improve.
Another great analytics tool is Crazy Egg, which displays a heat map of your site that details exactly where users are navigating and what links they’re clicking on.
“Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website.”
Unfortunately this isn’t a free tool but you can sign up for a 30 day free trial to see if it works for you.
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